I've spent my career helping organizations build stronger brands.

But long before I worked in boardrooms, I worked in art studios.

I studied photography, painting, sculpture, and collage at the San Francisco Art Institute. I assisted artists, managed studios, curated exhibitions, and learned what it takes to make something worth caring about.

That foundation has never left me.

Today I lead brand transformation for Fortune 100 companies, but I still approach every project the same way I approached making art twenty-five years ago—with curiosity, conversation, experimentation, and relentless attention to craft.

I believe the best ideas rarely arrive fully formed.

They emerge through dialogue.

Sketching.

Questioning.

Making.

Throwing things away.

Making them better.

I'm drawn to history, culture, and things made by hand. I love heritage brands, textile design, photography, collage, and objects that carry the marks of time. I believe sustainability isn't just about materials—it's about seeing new possibilities in what already exists.

The work doesn't have to be perfect.

It has to feel true.

At the end of the day, I don't care whose idea wins.

I care that we make something we're proud to put into the world.